Branding and UX Designer helping founders and businesses build brands people trust.
StudioVem
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Branding and UX Designer helping founders and businesses build brands people trust.
StudioVem
StudioVem helps founders and businesses communicate clearly through strategic branding, UX, and visual design. Every project is built to earn trust, strengthen your brand, and support long-term growth.
Launching something new? I help you build a brand and product experience that earns trust from day one—so you're not starting from zero with every new customer.
Need to look as established as you actually are? I design identities and digital experiences that make your business feel professional, credible, and easy to trust.
Looking for a design partner who thinks strategically and communicates clearly? Explore the case studies below to see how I work, not just what I made.
Every project starts with knowing what your business needs.
$2,500
$3,500+ Add branding $1,500
$2,000/mo retainer+ Add branding $1,500
Every project starts with strategy. Understanding your goals, audience, and challenges ensures every design decision has purpose.
FAQ
Every project includes revision rounds throughout the process. Additional revisions can always be added if needed.
Branding projects typically take 2–4 weeks. Websites and UX projects usually take 4–8 weeks, depending on scope.
Once the project is complete and paid in full, all final deliverables belong to you. StudioVem reserves the right to use deliverables for promotional purposes only.
That's completely normal. Discovery is designed to help define your goals before design begins.
Yes. StudioVem works with clients remotely through video calls, collaborative tools, and regular check-ins. Based in Dallas, Texas
Launch isn't the end. We can alwasy discuss ongoing support options.
"I am so pleased with the final product. I can't stop bragging about it."
— Julia Ayasha, Owner of Salon Forte
More stories from clients and collaborators coming soon.
Brand Designer ·UX Designer
StudioVem helps businesses build brands, websites, and digital experiences that are thoughtful, strategic, and built to last.
I'm Sriya Vempati, a Brand Identity and UX Designer passionate about creating work that is both functional and memorable. I believe the best design builds trust, tells a clear story, and helps businesses grow.
Credentials
BFA, Communication Design
Focus in Graphic Design · Minor in Art History · Minor in Marketing — University of North Texas
Honorable Mention — Graphis New Tallent 2023
Honorable Mention — Graphis New Tallent 2024
Resume
UX Designer
Brand Identity · 2026
Client Work
Testimonial
What was it like working with me? It was great working with you. You spent a lot of time understanding the look I wanted and we were able to land on the logos I wanted. You went above and beyond and looked the product I was going to use for the show so you understood what that product would look like with the logos.
What stood out most during the design process? The iterative process of producing the logos and using my aesthetic preferences to finalize the logos. You produced multiple versions and let me pick the ones that looked the best. You asked why I liked the ones I did so you could create more refined logos.
How do you feel about the final designs? I loved the final designs. I was looking for a retro look and I think we were able to get what I was looking for.
Would you recommend StudioVem to others, and why? Yes. In fact I want to continue our current partnership.
— Sal, Owner of LDMG
**Proccess details Coming soon**
Marketing · 2026
Client Work
Project Outline
[ Add your project description here. Describe the brand, the platforms you posted on, and what the marketing goals were — awareness, engagement, sales, etc. ]
Approach
[ Add notes on your content strategy — posting cadence, content pillars, what made this account's voice distinct, and how you approached video vs. static content. ]
Results
[ Add any results you can share — follower growth, engagement rate, reach, or client feedback. ]
Social Media Posts
Marketing · 2026
Client Work
Project Outline
[ Add your project description here. Describe the brand, the platforms you posted on, and what the marketing goals were — awareness, engagement, sales, etc. ]
Approach
[ Add notes on your content strategy — posting cadence, content pillars, what made this account's voice distinct, and how you approached video vs. static content. ]
Results
[ Add any results you can share — follower growth, engagement rate, reach, or client feedback. ]
Social Media Posts
User Experience · 2025
Group Work
Project Outline
The Goldfield Ghost Town redesign was a focused effort to modernize the site's digital presence while preserving the town's historic character. The brief prioritized three outcomes: make trip-planning fast and intuitive, strengthen the site's visual identity so it reads like a destination, and deliver a responsive, accessible experience for visitors on mobile and desktop.
Research & Process
The research phase established problems to solve and opportunities to amplify. We performed a content and IA audit, identifying duplicated pages, missing hierarchies, and unclear navigation. We then conducted a card-sorting exercise with potential users from diverse backgrounds—revealing that Camp Ground, Attractions, and Group Activities were naturally grouped together. A competitive Brand Matrix gave us context about Goldfield's position in the activity-center space.
Design Direction
The visual system leans on an earthy palette, layered textures, and type choices that nod to vintage Western signage—applied with modern typographic hierarchy and generous spacing. Component work included a responsive hero module with strong CTAs, an events calendar that prioritizes upcoming dates, modular attraction pages, and a compact ticketing summary that reduces friction.
Graphic Design · Brand Identity · 2025
Course Work
Honorable Mention — Graphis New Tallent 2023
Project Outline
A complete rebrand of Bottle Riot, a bar and wine shop in Asheville known for its eclectic character and vibrant community. The challenge was to create a visual system that communicated the brand's rebellious, creative spirit while feeling refined enough to represent its curated wine selection and lively social atmosphere.
Research & Process
The research phase began with an audit of existing brand assets. I studied the local market and other independent wine bars, focusing on how design signals atmosphere, price point, and community values. Bottle Riot occupied a gap: many competitors leaned too polished or too casual, leaving space for a brand that could be bold and rebellious while still maintaining sophistication.
Design Direction
Mood boards explored bright, contrasting color palettes conveying energy and type treatments combining boldness with legibility. Logo explorations played with layered typography, sharp edges, and dynamic arrangements. Supporting brand elements evoked the raw energy of a gathering space celebrating individuality and community.
Graphic Design · Brand Identity · 2025
Course Work
Project Outline
A full brand identity redesign for The Urban Indian, a contemporary fashion label blending traditional Indian aesthetics with modern streetwear. The goal was to design a brand system that celebrated cultural heritage while feeling bold, versatile, and relevant to a global urban audience. Deliverables included three brand boards with at least seven applications of the branding.
Research & Process
The research began with an audit of fashion and lifestyle brands that fuse culture with modernity. I studied Indian textiles, block-printing motifs, and multilingual typographic traditions. From this, I defined three key design principles: Cultural authenticity, Modern accessibility, and Scalable adaptability.
Animation · Print · 2025
Course Work
Project Outline
The goal of this project was to create a risograph poster and animation while working within a set of predetermined constraints. A key requirement was limiting the design to only two colors selected from an eight-color risograph palette. Inspired by the 7th rule from Corita Kent's Ten Rules, the project explores the idea that consistent effort and repetition eventually lead to meaningful outcomes.
Research & Process
This project introduced me to several new Photoshop techniques and workflows. The animation was first created in Adobe After Effects, where I developed the movement and timing of the circular forms. Individual frames were then arranged in Photoshop and separated into two color channels to prepare them for risograph printing. Through this process, I learned how digital motion design can be translated into a physical print medium while maintaining consistency across both formats.
Design Direction
The final design uses simple circular forms that gradually gather and organize into a unified composition. This progression acts as a visual representation of Corita Kent's message, showing how small actions accumulate into something larger over time. The limited two-color palette became an integral part of the design, creating strong visual cohesion while highlighting the layered textures and imperfections characteristic of risograph printing.
Poster Printed on the Risograph
Frames Printed on the Risograph
Corita's 10 Rules →
Editorial · 2022
Course Work
Project Outline
This editorial project is a visual artist feature focused on Jiayue Yu, a multidisciplinary artist working across photography, 3D rendering, and video. It is a three spread magazine feature. We are challenged to create something beyond our previous design skill.
Research & Process
Research began with studying Jiayue Yu's projects, artist statements, and published interviews to understand her core themes: fatigue, desire, uncertainty, and how they appear in everyday urban and social spaces. Her work often blends constructed imagery with real environments, creating a tension between reality and simulation. I analyzed her series-based structure (such as In Retrospect and Worn Out Joy) to understand how she builds narrative across bodies of work. This informed the editorial pacing—alternating between dense written sections and full-bleed imagery to reflect her layered, reflective approach. Sketches and layout tests focused on hierarchy, readability, and rhythm between image and text. I explored how spacing and repetition could mirror her conceptual focus on repetition, memory, and emotional residue.
Design Direction
The design is minimal and editorial, using black text with blue accents for quotes and highlights. The title page features her name repeated in a soft blue gradient to reflect themes of repetition and memory. The layout is split between text and imagery, allowing her work to remain central while supporting context stays clean and structured.
Brand Identity · 2025
Personal Project
Project Outline
The goal of Vibe Lab's brand identity was to create a visual and emotional system that supports emerging creatives. The intention was to design something that feels like a calm, supportive entry point into the design world. The brand needed to communicate encouragement and softness while still feeling credible enough to host resources such as job opportunities, references, and design insights. Another major goal was to build a system that could scale across editorial content in the form of newsletters, social media posts and magazines.
Research & Process
The research focused on how creative communities and design-focused social spaces currently operate, and where they often create pressure instead of support. Many existing platforms rely on highly polished, dense, or trend-driven visuals that can unintentionally reinforce comparison and burnout. This led to reframing Vibe Lab as more of an emotional and creative environment rather than a traditional brand system. Inspiration was pulled from editorial design, zines, and collage-based layouts, where layering, imperfection, and variation create warmth and authenticity while still maintaining a sense of structure.
Design Direction
The final design direction is built around a flexible collage system that prioritizes variation within consistency. Instead of fixed templates, layouts adapt depending on content, while cohesion is maintained through recurring visual elements like a pastel palette derived from the logo and soft paper textures that add tactility and warmth. Typography is intentionally restrained to support clarity and emotional ease, allowing composition and imagery to lead. The overall system reflects the core idea of Vibe Lab: creativity is fluid, personal, and evolving, and the identity should feel the same way.
Social Media Posts
Brand Identity · 2026
Client Work
The Challenge
Arkron, a tech startup building a suite of three-plus project management apps, needed a single identity that could sit above all of them, something sharp enough to read as serious software, but with a story behind it the founder actually cared about.
The Opportunity
The name itself was full of raw material: Kronos, the Greek keeper of time, and Arka, the Sanskrit word for the sun, tied to Hindu deities of the sunrise. Layer in "arc," and the name was already pointing toward a mark about time, ascent, and dawn. A fitting metaphor for a company trying to be the next horizon in how people manage their work.
The Solution
Early exploration tested a solid orange disc as the sun, a shape that read too literally on its own, and became something of a running joke, since it kept recalling the story of Hanuman leaping to swallow the rising sun after mistaking it for a mango. The final mark resolved into a sleek sans-serif logotype: the crossbar of the "A" was replaced with an inverted orange arc to read as a horizon line, its peak sharpened into a mountain summit, and a small orange sun placed above and to the left, rising just over the edge it forms.
The Outcome
A single logotype that doubles as an icon, sunrise over a summit. Clean enough to anchor three ideas under one brand, with a piece of mythology folded quietly into the geometry.
Brand Identity · 2026
Client Work
Testimonial
StudioVem absolutely crushed it with my logo design! I was all over the place during our initial sit down on what direction I wanted for my logo. What was nice was that on our 2nd visit Sriya already had different sketches on how all the different elements could work together. That helped me out because it made it easier to narrow down the final design.
Sriya was also very easy to work with. She kept an open mind to any critique I had. If I had an idea that didn't quite work, she explained in detail as to why going a different direction was better. As a client, that really instilled trust in her and made me feel confident that I would be satisfied with the final design.
Overall, I am so pleased with the final product. I can't stop bragging about it. I would highly recommend StudioVem to anyone who needs help with any type of graphic designing.
— Julia Ayasha, Owner of Salon Forte
Project Outline
Salon Forte wanted a brand identity that felt bold, creative, and professional. The client envisioned a visual style inspired by graffiti walls with subtle musical influences. This phase of the project included the logo, color palette, typography, and business card design.
Process
I explored logo concepts, color palettes, and typography simultaneously to create a cohesive identity. The typography was selected to capture the energy of graffiti while maintaining a polished, professional feel appropriate for a salon.
Early concepts featured a prominent treble clef, but the design relied on multiple colors and felt unnecessarily complex. As the logo evolved, I discovered an opportunity to subtly incorporate the initials "SF" into the mark. This created a cleaner, more versatile logo while preserving the client's musical inspiration.
Design Direction
The final identity balances creativity and professionalism through bold typography, a vibrant color palette, and a simplified logo that works across both print and digital applications.
